Company News

Tide Rolls Out ‘Keep the Exchange Clean’

Media personality Cantor to front the campaign.

While fans everywhere are gearing up for their favorite soccer matches, Tide has joined forces with Andres Cantor, Emmy Award winning TV and radio sports personality, for the Keep the Exchange Clean (#KeepitClean) program, to celebrate the long-standing tradition of jersey exchanges, which brings to life the camaraderie and love of the game that unites all fans. The Tide Keep the Exchange Clean (#KeepitClean) campaign is supported via TV advertisement spots in English and Spanish, showcasing a ...

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